Social Media Marketing

Social Media Marketing is the new-age platform for people to connect, share, communicate and build relationships for their business. It is a constantly evolving phenomenon that began with the rise of networking sites and micro blogs such as YouTube, Facebook, Twitter, Google Plus, Pinterest and LinkedIn. Marketing on such platforms has emerged as one of the most cost-effective ways to promote brands, through communities and fan pages. It leads to brand awareness through word-of-mouth referrals, contests and other interactive activities.

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influences

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Audience Research

Create baseline for current social performance based on analytics data and social media monitoring

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement

Engagement Strategy

Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Brief Content Implementation

Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Community Management

Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

Quarterly Review

Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

Discovery

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influences

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Audience Research

Create baseline for current social performance based on analytics data and social media monitoring

Strategy

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement

Engagement Strategy

Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution

Measurement Planning

Produce measurable short and long term goals when marketing on social media and evaluate campaign performance

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Campaing Excution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

Brief Content Implementation

Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks

Advertising Implementation

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Community Management

Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers

Analysis & Reporting

Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month in terms of social media management

Quarterly Review

Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform

We Leverage Social Media to Engage

Your Audience and Increase Sales

Channels for Social Media Integration

Account Login / Registration

  • Facebook Connect / Open Graph
  • Google Connect
  • Twitter Connect
  • OpenID

Community Building

  • Facebook Friend Connect
  • Google Friend Connect

Onsite Content

  • Twitter Status RSS Feeds
  • Google Profile
  • Facebook Profile Badge
Ready to discuss your project?